What is a follower in the context of business technology investment?

A follower in the context of business technology investment refers to a person or business that prefers to observe trends and the performance of new technologies before making an investment. This cautious approach allows followers to minimize risks and avoid potential failures associated with untested innovations. By waiting to see what works, they can analyze success stories and proven technologies, enabling them to make more informed decisions that align with their strategic goals.

Followers typically benefit from the experiences of early adopters, as they can glean insights into what features and functionalities are successful and which might not meet market needs. This approach can lead to more effective resource allocation and long-term sustainability in business operations.